CopperHoods
A Hands-On Journey to the Perfect Hood
Choosing a custom range hood is an exciting but often overwhelming process. With countless materials, finishes, and styles to consider, customers needed a way to navigate their options confidently. CopperHoods partnered with Christo+Co to transform the buying experience—introducing a new Brand Guide, Professional Catalog, AI-powered content, and (coming soon) Pro Design Toolkit to make the selection process more engaging, tactile, and seamless. By blending physical samples, interactive tools, and cutting-edge digital content, we created a journey that empowers customers to design with clarity and confidence.
Primary Deliverables:
Brand Guidelines
+ Website
+ Catalog
+ Pro Tool Kit
+ Print Advertising
+ Content Development
Logo, Color, Font, Size, Photo, Images, Graphic Guidelines, and More
+ Email Journeys
Logo, Color, Font, Size, Photo, Images, Graphic Guidelines, and More
+ Brand Guide
A strong brand needs consistency. We developed a comprehensive Brand Guide for CopperHoods, ensuring every touchpoint aligns with their premium, handcrafted ethos. This guide serves as the foundation for all marketing, ensuring CopperHoods remains recognizable and compelling across every platform.
The new guide includes:
Customer Profiles: Defining key audiences and their design motivations.
Image Guidelines: A curated visual style that enhances CopperHoods’ storytelling.
Voice & Tone: A distinctive brand voice that communicates expertise, craftsmanship, and warmth.
+ Custom Copper Range Hood Website Design
Crafting Digital Experience as Bold as Their Copper
CopperHoods needed more than just another website—they demanded a custom copper range hood website design that blazes with the same craftsmanship as their handcrafted products. We partnered with Irish Titan to drive forward a complete transformation that cuts through industry noise and commands attention in the premium kitchen market.
The Challenge
How do you translate the tangible luxury of cold-rolled copper and hand-welded craftsmanship into a compelling website design? CopperHoods’ previous custom range hood website failed to capture the premium quality and customization options that set their copper creations apart from mass-produced competitors.
Breaking Free With Bold Strategy
Our content strategy for this custom copper range hood website design leveraged CopperHoods’ authentic story—family-crafted American excellence since 2013—and built a framework that propels visitors from inspiration to purchase. We forged a digital path that transforms browsers into buyers through:
- Feature Hood Movies that showcase copper’s natural warmth and texture in full-screen immersive detail\
- Custom Configurator Content that powers confident decision-making with clear, compelling customization options
- Designer Gallery Modules that display installation expertise across diverse kitchen styles
- Conversion-Driving Claims that reinforce
- CopperHoods’ quality advantage with tangible proof points
Execution With Muscle
Rather than simply describing hood options, we crafted a narrative that drives momentum at every scroll. The copy commands attention with punchy, rhythmic phrases that build energy through the sales funnel:
- Value-forward headlines that cut straight to CopperHoods’ market advantage
- Benefit-centered product descriptions with strong, active language
- Strategically crafted calls-to-action that propel users through the purchase journey
- Technical specifications presented with clarity and confidence
The design brings this vision to life with bold visual impact—utilizing large-format videos, strategic white space, and interactive elements that drive engagement while maintaining mobile responsiveness.
+ CopperHoods Catalog
A Direct Response to Customer Demand
Before we developed a catalog, CopperHoods relied on email campaigns and digital assets to engage potential buyers. However, through our email journey targeting design professionals, we discovered a critical insight—pros wanted a physical catalog.
+ PrO Toolkit
Designer Welcome Box
To bridge the gap between imagination and reality, we developed a Pro Design Toolkit, giving designers and homeowners tangible materials to explore finishes, styles, and brand identity. The toolkit includes:
Metal Finish Samples: Real copper, brass, and zinc samples showcasing textures and patinas.
Playing Card Deck: A creative way to mix and match styles, fostering inspiration and confidence.
Copper Tumbler & Metal Coasters: Thoughtful branded items that reinforce the craftsmanship and luxury of CopperHoods.
This toolkit transforms decision-making into an immersive, tactile experience, helping customers feel more confident in their selections.
+ Print Showcase
New Old House Media
CopperHoods secured a featured placement in New New Old House magazine, a premium publication that celebrates craftsmanship, traditional design, and architectural heritage. This feature reinforces CopperHoods as the go-to source for blending classic aesthetics with modern functionality—reaching an audience that values authenticity and high-end design.
+ Content Creation
Content Development with AI-Powered Image & Video Assistance
We integrated AI-assisted content development to push CopperHoods’ digital presence forward, enhancing efficiency without sacrificing craftsmanship.
By blending cutting-edge AI tools with human creativity, we deliver a scalable content strategy that amplifies CopperHoods’ impact while maintaining its artisanal appeal.
+ Email Campaigns
Our first CopperHoods venture cut straight to the core: crafting a targeted five-email journey that energizes pro customer engagement. Drawing from 15+ years of home improvement expertise, we built a dynamic system that transforms KBIS leads into connections and powers future prospect outreach. The result? Custom-crafted MailChimp templates that drive engagement and unlock valuable customer insights.
Pro Journey: CopperHoods stands tall with exclusive trade perks: reliable discount pricing, complete swatch options, and HDTV-proven designs. This targeted journey cuts through complexity, giving Pro customers clear confidence to connect with their Master Designer.
Dreamy Selection
COmpare
#1 for a reason
Take their word for it
Homeowner Journey: CopperHoods blazes past competitors with personalized service and free shipping as standard. Our homeowner journey energizes DIYers through every step – from measuring to the final Instagram-worthy reveal.
Inspiring Selection
3 Reasons we’re #1
TESTIMONIALS
Photo Contest
“Chris took time to understand who we are and what our goals are. He developed a weekly and monthly marketing strategy to match our short—and long-term objectives. It’s proven to increase community engagement and dramatically improve sales. Our company is unique, and in an industry where homeowners have many options, we need to highlight how we deliver our unique value proposition.
Perhaps most importantly, he has become an advisor.”
—Tricia Wiitanen | Refined Homes