Solenis is a leading supplier of specialty chemicals and water treatment solutions. The company offers a variety of water treatment products for residential and commercial pools and spas, ensuring clean and healthy water for millions of households worldwide.
Pool and spa owners who are DIYers take pride in maintaining clean, clear, and safe pool water. However, they want to do so quickly and efficiently to focus on enjoying their pool. They seek a reliable partner to provide them with the necessary solutions. Solenis offers a family of brands uniquely positioned to meet these consumer needs.
Our mission is to connect pool and spa owners with the right solutions at the right place and time so they can address any challenges their pools may face.
Awareness & activation for each brand:
Websites: To establish a digital presence, offers product info, education and problem solving solutions.
E-Commerce Captures attention, and drive conversions on online platforms.
Organic Social Media:Engage audiences to build loyalty and establish authority.
Paid Media: Targeted specific demographics to increases brand awareness.
Retailer Media: Supported in-store advertising, droves sales at retailers, and established category leadership
Mass & Dealer Programming: Incentives to retailers and dealers to boosts product conversion.
In-store Display: Command attention to engage and excite shoppers and encourage purchases.
In-store Sign Packages: Clear product benefits aid in product navigation.
Sell-in Materials: Supports sales team, secures partnerships with retailers.
HTH | Select Campaign Tactics
No matter what life throws at you or in your pool, you’re all clear with HTH. HTH is the Solenis mass brand sold at big box retailers.
Paid Media
Organic Social
In-store Display
TextStrip App
Poolife | Select Campaign Tactics
The Poolife system is designed with convenience in mind so you can “Live Your Best Pool Life.” It is available exclusively at select pool supply dealers.