Medtro

Moving Hypertension forward.

Medtronic, a global leader in medical technology, embarked on a pioneering campaign to address the pervasive issue of hypertension. With the Simplicity Spyral Renal Denervation System, Medtronic aimed to revolutionize the management of hypertension, offering hope to millions of patients worldwide. Leveraging insights from specialists and referring physicians, we developed a comprehensive physician referral program, aptly titled “Moving Hypertension Forward.”

The primary objective of the campaign was to raise awareness about the Simplicity Spyral Renal Denervation System among physicians and encourage them to refer suitable patients for treatment. Additionally, the campaign aimed to drive consideration, conversion, and ultimately adoption of the innovative RDN product.

Medtronic adopted a multi-faceted approach to reach and engage with healthcare professionals at every stage of the referral process. The strategy was developed based on deep insights garnered from specialists and referring physicians, ensuring relevance and effectiveness.

The campaign began with the creation of a compelling key visual, meticulously crafted in collaboration with specialists and referring physicians. This visual served as the cornerstone of the campaign, capturing the essence of the Simplicity Spyral Renal Denervation System and its potential to transform hypertension management.

Campaign Development:

After finalizing the key visual, the “Moving Hypertension Forward” campaign was created across multiple channels. The campaign included tactics tailored to different stages of the physician referral journey:

Awareness: Engaging social and paid media raised awareness about the Simplicity Spyral Renal Denervation System.

Consideration: Targeted email campaigns provided in-depth information and resources for referring suitable patients for RDN treatment.

Conversion: Comprehensive brochures and a style guide equipped physicians to adopt the Simplicity Spyral Renal Denervation System into their practice.

Adoption: Support is within arms reach from implementation to learning techniques.

Campaign Execution:

Armed with the approved key visual and style guide, the “Moving Hypertension Forward” campaign encompassed various tactics tailored to address different stages of the physician referral journey.

Social Media: Organic & Paid

Paid Media Placement

Email

Brochure

Driving Meaningful Change in Healthcare

“Moving Hypertension Forward” exemplifies the power of strategic collaboration and insights-driven marketing to drive meaningful change in healthcare. Medtronic successfully positioned the Simplicity Spyral Renal Denervation System as a transformative solution in hypertension management by leveraging specialist and referring physician insights and compelling key visual and targeted tactics.