Acselerant

When ACS introduced their groundbreaking software, they needed a name as dynamic as the product itself. “Acselerant™” combines the energy, fluidity, and empowerment of fuel with the parent company ACS, positioning the platform as a game-changer in high-performance data acquisition and testing. With a bold identity and tailored visual guidelines, ACS has a standout brand that differentiates its innovative offering from competitors.

Primary Deliverables:

Product Naming

+ Logo Design

+ Visual Guidelines

Logo, Color, Font, Size, Photo, Images, Graphic Guidelines, and More

Created in partnership
with Balance Studios

+ Product naming

To bring their innovative software to market, ACS needed more than just a name—they needed a brand that embodied speed, precision, and industry leadership. Through a strategic naming process, we crafted a name that seamlessly merges acceleration, empowerment, high performance, and ACS’s trusted legacy: Acselerant.

Acselerant-Perform
Acselerant-Writeup
Acselerant-Define
+ Logo Design, Visual Guidelines

Adaptability

Collaboration

Compatibility

Scalability​

Reliability

With a bold new logo and cohesive visual guidelines, Acselerant’s identity reflects the cutting-edge nature of its data acquisition and testing capabilities. From concept to execution, every element was designed to position Acselerant as a category-defining force in high-performance engineering solutions. The new visual guidelines ensure internal teams and external partners are empowered to create consitant materials for Acselerant’s launch.
+ Sales materials