REVITALIZING the #1 Organic Spirit.
The #1 Organic Spirit Strategy:
Research and Proposition Identification: Thorough market research was conducted to uncover the distinct qualities that set Prairie Organic Spirits apart from competitors. The focus was identifying the brand’s unique shopper proposition to connect with the target audience: the #1 Organic Spirit.
Integrated Marketing Campaign: Utilizing an omnichannel approach, Prairie Organic Spirits launched a comprehensive marketing campaign that spanned across various platforms:
- Paid Media: Strategic placements in relevant digital and traditional channels to maximize reach and engagement.
- Organic Social: Leveraging social media platforms to foster community engagement and authentically amplify the brand’s message.
- Events: We hosted and participated in events that aligned with the brand’s ethos, allowing for direct consumer interaction and product sampling.
- In-store Sampling: We deploy sampling programs in retail locations to give consumers a firsthand experience of Prairie Organic Spirits’ #1 quality and taste.
- In-store Signs: Eye-catching signage and POS materials placed strategically within retail outlets to capture shoppers’ attention and drive purchase intent.
Prairie Organic Spirits Awareness
From paid media to organic social, our team developed a content strategy concepted, propped, styled, shot, and finished in-house.
![PR-Paid-DT](https://christoco.com/wp-content/uploads/2024/04/PR-Paid-DT-1024x1024.webp)
![PR-Paid-MB](https://christoco.com/wp-content/uploads/2024/04/PR-Paid-MB-1024x1024.webp)
Paid media delivered the #1 Organic Spirit claim while encouraging shoppers to “taste the difference.”
![PR-Org-Soc-1](https://christoco.com/wp-content/uploads/2024/04/PR-Org-Soc-1-1.webp)
![PR-Org-Soc-4](https://christoco.com/wp-content/uploads/2024/04/PR-Org-Soc-4-1.webp)
![PR-Org-Soc-3](https://christoco.com/wp-content/uploads/2024/04/PR-Org-Soc-3-1.webp)
![PR-Org-Soc-2](https://christoco.com/wp-content/uploads/2024/04/PR-Org-Soc-2-1.webp)
![PR-Org-Soc-5](https://christoco.com/wp-content/uploads/2024/04/PR-Org-Soc-5-1.webp)
Inspirational craft cocktail recipes were developed with Prairie mixologists.
Can-do craft cocktail videos were developed to provide easy instructions.
Prairie Organic Spirits Activations
From sweepstakes to Food & Wine partnered events to in-store sampling, we gave organic enthusiasts a reason to “Taste The Difference.”
![PR-Events-3](https://christoco.com/wp-content/uploads/2024/04/PR-Events-3-1024x1024.webp)
![PR-Events-2](https://christoco.com/wp-content/uploads/2024/04/PR-Events-2-1024x1024.webp)
![PR-Events-1](https://christoco.com/wp-content/uploads/2024/04/PR-Events-1-1024x1024.webp)
![PR-Events-4](https://christoco.com/wp-content/uploads/2024/04/PR-Events-4-1024x1024.webp)
In-store Display
![PR-Demo-1](https://christoco.com/wp-content/uploads/2024/04/PR-Demo-1-1024x1024.webp)
![PR-Demo-2](https://christoco.com/wp-content/uploads/2024/04/PR-Demo-2-1024x1024.webp)
![PR-Demo-3](https://christoco.com/wp-content/uploads/2024/04/PR-Demo-3-1024x1024.webp)
Paid Media
![PR-POS-1](https://christoco.com/wp-content/uploads/2024/04/PR-POS-1-1024x1024.webp)
![PR-POS-2](https://christoco.com/wp-content/uploads/2024/04/PR-POS-2-1024x1024.webp)
![PR-POS-3](https://christoco.com/wp-content/uploads/2024/04/PR-POS-3-1024x1024.webp)
Paid Media
Prairie Organic Spirits Results
![](https://christoco.com/wp-content/uploads/2024/04/PR-Winning-1024x1024.webp)
- #1 fastest-growing Vodka brand in the US during calendar year
- +500% growth in CA
- Sales up 75% nationally
- Sales up 152% wherever all 3 Prairie Spirits are stocked
- Expanded distribution in Walmart, Kroger, Sam’s Club, Costco, Publix, and other key regional retailers.
Prairie Vodka awareness reaches new highs!
Voted the #1 Craft Vodka Distillery by USA Today
Sales continued to climb. The Prairie brand was +35% in NET sales over the following 12 months.