Scotts

READY. SET. GROW!

With increasing competition in the home improvement sector, Scotts Miracle-Gro recognized the need to increase its visibility and appeal to consumers’ gardening behaviors. This required a comprehensive overhaul of its retail marketing approach, tailored to resonate with target audiences’ behaviors and retailer preferences for Scotts-MiracleGro brands:

Through a strategic blend of insight-driven creativity and behavioral science, we helped Scotts Miracle-Gro successfully redefine category leadership across home improvement retailers. By optimizing its online presence and enhancing the in-store experience, the brand not only increased sales but also solidified its position as a trusted authority in lawn and garden care. This work underscores the power of innovative marketing strategies in driving business growth and customer engagement within competitive retail environments.

Strategy:

Insight-Driven Research: Analyzing consumer behaviors and preferences to inform creative decisions.
Creative Development: Applying behavioral science principles to influence consumer decision-making positively.
E-commerce Storefront Optimization: Enhancing customer experience with solution-based videos.
In-Store Experience Enhancement: Creating engaging displays visualizing product benefits.

IMPLEMENTATION:

Collaborated closely with Scotts Miracle-Gro’s marketing team to align creative strategies with brand objectives.
Partnered with retailer e-commerce teams to implement storefront optimizations.
Worked directly with retail partners to execute in-store experience enhancements, ensuring consistency across all touchpoints.