The Business of Branding. The Science of Momentum.

I started in-house at Best Buy, where I learned that retail creative lives or dies by what moves off the shelf. No fluff. No awards for awards’ sake. Just work that sells.

That foundation shaped everything that followed. I spent 13 years at MarketingLab building creative strategies for brands like Scotts, Delta Faucets, P&G, and Western Union—work that drove conversion at Home Depot, Lowe’s, Target, and Walmart. Alongside the agency owner, I helped create the SellCheck brand and amplify proven evaluation methodologies that became the industry standard for measuring creative effectiveness. Behavioral science, not gut instinct. Together, we grew the agency to a profitable acquisition.

After the acquisition, I built and led the combined creative team at RAZR—20+ people, $10M in annual creative fees, 29% year-over-year growth.

Now I bring that same rigor to Christo+Co: big-brand discipline without the big-agency overhead. For startups and manufacturers who are done with endless meetings and ready for market momentum.

The Momentum Filter:

Creative That Closes

Every brand is a system of sales tools. Whether it’s an immersive visitor experience or a go-to-market strategy for a blank-slate manufacturer, I apply the Momentum Filter to ensure every touchpoint earns its place:

STOP: Steal the floor. Break category convention with visual stopping power.

SYNC: The 3-second rule. Instant recognition so the viewer knows “this is what I’m looking for.”

SOLVE: Crush the barrier. Deliver the reassurance—pragmatic or emotional—that removes friction.

GO: Decisive entry points that turn attention into action.

What You Get

A principal-level partner, not a project manager. ROI-driven creative where every pixel and word solves a business challenge. A complete brand arsenal—from positioning to sales collateral—that gives your team the tools to win.

Strategy is useless without execution. Let’s build your momentum.

Recent Work

Refined Homes

Strategic repositioning and adaptive marketing systems—from builder expansion through economic pivot back to remodeling for life stages

The Glinda Group

Brand identity and complete launch system for organizational change consultancy

Ibex Passage

Healthcare consultancy copywriting, website design, and positioning that commands authority

True North Health Partners

Healthcare brand that breaks conventions with clarity and direction

CopperHoods

Complete brand system, catalog, website, and pro toolkit for premium custom range hoods

Aperture

Brand arsenal from logo through sales tools for behavioral science meets omni-commerce consultancy

What They're Saying

Beyond the one-of-a-kind creative for my project, I was so delighted Chris kept it on track. I could have easily kept postponing my website. I AM SO INCREDIBLY GRATEFUL for the milestones, meetings, and motivation (not in a pushy way 😉 ) to see my project across the finish line efficiently. I can only imagine a big company CEO would also appreciate that!

He's always thinking on the client's behalf. What I love about Chris is how he takes the kernel of initial thought and (reliably) makes it bloom into something unique, ownable, and measurably effective. Tap into Chris's ENERGY—It's a fun ride and it works.

Chris took time to understand who we are and what our goals are. He developed a weekly and monthly marketing strategy to match our short—and long-term objectives. It's proven to increase community engagement and dramatically improve sales. Our company is unique, and in an industry where homeowners have many options, we need to highlight how we deliver our unique value proposition.

Perhaps most importantly, he has become an advisor.

Chris is the leader you want. His strategic and creative vision not only elevates the work, but the work of his entire team. His insights and understanding of what the client both wants and needs brings results, every time. But what truly makes him one of the best is that he cares — about the work, about the clients and, most importantly, about his people.

Complete Momentum for Companies Ready to Break Through

Companies at every stage need more than design. You need complete systems that drive market presence, sales tools that close deals, and an advisory partnership that extends beyond deliverables.

Let’s build your momentum together.